A Custom Video Strategy Is Content Mapping - Mission Growth - Fiscal Responsibility

You need a plan to grow your mission with video. With a video strategy framework, content mapping, and cinematic visuals; your mission will connect better with your supporters and move them to action while saving you time and money.

Content Mapping - Mission Growth - Fiscal Responsibility

Each element informs the next, a complete and effective online video strategy should have all elements working together

Knowing your

Audience

The key to a good strategy is knowing your audience. Being as detailed as possible will allow you to authentically hone in on who your audience is. Knowing the needs, challenges, joys, and heart of a person will help your mission reach more financial and missionary partners

Determines the

Goals

By aligning your video strategy to clear, agreed goals and mission objectives your content plan will be focussed and effective.

Which informs the

Content

This step of the Journey gets people across the line from spectators to participants in your mission. Videos can help answer questions open a dialogue in this phase.

Determines the method of

Distribution

For each piece of content in your Video Strategy there will be one video platform which is intended to be the primary distribution method for that content.

Indicates what you need for

Optimization

The goal with optimization
is to utilize the content on the platform in the best way in order to rank effectively for platform content algorithms and maximize engagement with an ideal audience.

Ensure you are measuring the right

Metrics

When analyzing and determining the success of your online video strategy it's important that the metrics align with the intended goal for any individual piece of content.

Which will inform the method of

Production

The final element to plan for as part of an effective online video strategy is the production of the content. How you will make it. How much to spend on it.